How to Unify Your Brand Story for Lasting Impact

early in his career, which he would later connect with his entrepreneurial drive, launching Front Row, a marketing services and e-commerce growth acceleration company, in 2023 with Alex and Matt Beer.

“There came a time where we were expanding pretty wide and had two bay gondolas in Sephora and that’s when I realized there’s so much meat on this bone and it’s so complicated, and layered and complex and colorful and sometimes contradictory, that if I’m not there to tell the story, the story won’t be told,” said Zadeh. “But there needs to be a way to hand that off to someone and still capture the essence of Kosas.

One moment that stood out, she said, was creating the packaging with Front Row. She came with many different touch points, needing to find a clear presentation for her audience. Diarrha N’Diaye-Mbaye, chief executive officer and founder of Ami Colé, and Cherry Robinson, global general manager and founder of Symphonic M.D.

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