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How to speak H-E-B

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Before you hit the new store in Frisco, you need to know what a Combo Loco is.

An interior view of the new H-E-B grocery store checkout lines in Frisco with signs for Digideals above them.H-E-B has its own lingo for discounts. The chain doesn’t have a loyalty program or discount card, but there are ways to save weekly. There’s an app for that with digital coupons, and discounts are also well-marked in the aisles and endcaps of the store.You’ll see yellow tags all around the store hanging on metal rings.

Sometimes the pairings may not make sense, such as buying a 3-pound bag of apples and getting a 16-ounce tub of H-E-B cottage cheese for free. Others are more obvious matches: Buy Mi Tienda tostadas and get H-E-B Thick N Chunky salsa, or buy a box of cereal and get free Pop-Tarts.These specials are in a special refrigerated-case endcap in the back of the store. It’s about more free food. You buy the protein and get several free items to go with it.

 

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