Which, of course it is. It’s Telfar! And it was, expectedly, a success, drawing massive crowds and selling out in a matter of hours. Shoppers were let in 100 at a time and were permitted to buy any shopping bag, in any color, and any size, that their hearts and wallets desired — in under 10 minutes.
The event, which was more of a block party, emulated Telfar’s “not for you — for everyone” mission, as described by emcee. “As a young and Black Latina girl, Rainbow was where I saw people like me,” she said during the event. “It was for all of us.” Now, the brand is bringing that same energy, with the same rules, online. The brand was quick to point out in its announcement that this isa pre-order, simply an opportunity for people to buy their bags with no wait and immediate shipping, for those who were not able to attend the physical sale.
If the online version is anything like the party IRL, chances are you’re going to need to be prepared and ready for what you want as soon as the drop happens.The rainbow bag drop launches on Friday, Sept. 23 at 12:00 PM. You pick your size and color, add to your cart, and check out . The drop is shopping bags only, meaning none of the brand’s other styles , and none of its collaborations will be included.
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