How to Reach the Masses: Marketing to an Unreached Audience | HackerNoon

But you'd be surprised at how many people are still uninterested in learning about crypto; in fact, a lot of people don't even know what it is. Bitcoin has been around for over 10 years now, and all things considered, 300 million crypto users worldwide aren't that many.

So how did this all start? Aubrey herself wasn't an avid Bitcoiner from the get-go; she was a journalism student interested in social justice. It was only after a recommendation from her friends that she went down to the local Bitcoin ATM and made a small investment. That was the beginning. With a passion to educate and a mission to make crypto mainstream, Aubrey is the perfect example of someone who's gone out of her way to reach the unreached. She's not only an excellent marketer but also believes in what she's selling; a rare combination.As I said, it's easy to wrap yourself in a bubble of your own reality.

Aubrey explained when I asked why she's a fan of the currency. This is the message she's trying to reach the broader masses with – but there's a long way to go yet. “However we can get people owning Bitcoin is a good thing for me. I don't care how that takes place. Lolli was a project that I thought I could really get people – the moms and dads, aunts and uncles – into the door with.”

“You can earn fractions of Bitcoin on Lolli every single day, which makes it an even more active wallet than Coinbase or perhaps any of these larger exchanges because people are just finding ways to make it a part of their daily behavior accruing money.” This makes me think of companies like LUSH in Australia and the UK. Not only is Lush one of the most inviting stores to walk into , but they've also managed to remove all knowledge barriers and educate customers on their many natural skincare ingredients.They've ditched packaging in favor of naked products . This means that customers can touch and feel the product before they buy it, making the experience more interactive.

Lolli doesn't shy away from its identity as a crypto company. It does, however, make an effort to meet people where they are, and to make investing feel more a part of everyday life. “People make jokes about memes, but meme advertising is a new strategy that’s going on. People even argue there will be Chief Meme Officers in the future, because that kind of content is important for companies to relate, and it's easy engagement.”

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