If you’re an exhibitor, you’ll have access to CES’s media list—a list of all the registered media who will be in attendance. Use this list to identify specific reporters and outlets that you want to pitch, and start developing those relationships now.
It’s also important to make a plan for which press and networking events you or someone else from your company will be attending. Prioritize which events are can’t-miss and which are just nice-to-attend—because there are, chances are you won’t be able to stick precisely to your schedule. And remember, your CES media strategy shouldn’t conclude with the end of the show. Afterward, continue reaching out to the media you contacted pre-show, as well as those you met during the show, to encourage follow-up stories and ongoing coverage. Video continues to be one of the most effective ways to connect with an audience. According to OptInMonster,Of course, you’ll need to adapt your video to the environment at CES.
And the great thing about video is that you can use it again and again. Post it on your social feeds during and after CES, send it to media, post it on your website—once the show’s over, your video can continue bringing in leads indefinitely. Marketing your product at CES involves a whole lot of planning and strategy, but if you put in that time up front, you’ll greatly increase your chances of making a big impression on the floor. See you in Las Vegas!
Source: News Formal (newsformal.com)
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