Sponsored Story"Fashion has proven to know how to get out of even more disastrous moments. We just need a little courage," says Polimoda Director and branding expert Danilo Venturi.Author:Fashionista CoLabPublish date:Aug 10, 2020As we've all seen, the coronavirus pandemic and resulting store closures and travel bans have hit the fashion industry hard; even the world's biggest luxury conglomerates have seen sales drop in the double digits.
From prioritizing culture over profit, to the importance of "de-marketing," to whether or not consumers will remember how brands responded, read on for his advice. Should brands set themselves up differently now so that they'll be ok if something like this ever happens again?
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