How to Improve Your Digital Commerce Performance

It’s clear that the organizations with the highest levels of digital commerce maturity were those that hit or exceeded their targets in 2020-21. Advanced digital commerce organizations are able to scale up or set up new routes to market when the landscape changes. Data shows that B2B organizations are lagging in comparison to their B2C counterparts.

Regardless of the business model, all CMOs recognize the positive link between maturity and performance. This is a wakeup call and catalyst for change for organizations with a lower level of maturity.No matter their organization's maturity level, 90% of surveyed leaders say they are investing in additional capabilities to drive digital commerce growth. Many are prioritizing CX as a short-term goal to meet immediate expectations for a seamless experience.

The balancing act between short-term and long-term investments ties directly to the digital commerce maturity level of the organization. For example, “CMOs in less mature digital commerce organizations may need to focus on short-term tactics as a proof of concept to drive performance and secure additional investments," says Duffin.

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