At New York’s newest Swedish candy store, Bon Bon, on the Lower East Side—there’s another one, in the West Village, called Sockerbit, which means “sugar lump”—one of the scoop-your-own bins contains a confection labelled Socialcandy. Socialcandy are slightly sticky gummies, in opaque pastel shades ranging from yellow to pink to seafoam green, with vaguely tropical flavors , and different shapes, most of which take the form of a word, acronym, or symbol of the Internet age.
Make no mistake—my parents didn’t raise me this way. In fact, as a child, my access to sweets was so limited that I made my Halloween hauls last for months. But ultimately, the restriction seems to have backfired. As an adult, when I am supposed to seek only the refined and bitter pleasures of eighty-five-per-cent dark chocolate, I have regressed, craving only the milkiest of milk.
Nordic countries, in general, are crazy for candy. On a trip to Iceland a few years ago, I was amazed by the wide selection of sweets sold by the pound at even the most average-looking gas stations. But if any one particular country knows its candy, it’s Sweden, whose residents, according to a study by the Swedish Board of Agriculture, eat more per year per capita—more than thirty pounds per person each—than the citizens of any other nation.
And so it became a crucial, and deeply beloved aspect of Swedish culture—and not just for children. A friend of a friend named Danielle, who is married to a Swedish man, marvelled that her “thin, thirtysomething” sister-in-law’s nightly routine, at her home in Copenhagen, involves sneaking to the store on the ground floor of her apartment building after she’s put her kids to bed, gathering a large bag of pick-and-mix candy, then plopping in front of the TV to eat it.
It’s springtime in New York, but the winter was a long one, and certainly depressing, if not particularly for lack of sunlight. At Bon Bon, one recent afternoon, I was greeted with joy by one of the three Swedish owners, Robert Persson, who wore a pair of John Lennon-esque eyeglasses and had his shoulder-length red hair pulled into a low bun.
All hail our God, our King and our Saviour: Lördagsgodis 🙏🏼
No way jose.
No way jose.
Porra! Ever heard of swedengate
Gelatine in the candy is all you need 💀
It is a red calender day because of the Octoberrevolution.
Flipzon This is true. I'm Swedish.
DavidGustavsson Really? Is this true? But then the kids are saving their teeth eating candies only once a week.💕🍫🍬🍭
Flipzon Only if there’s children to blame. As an adult without children it’s hard to make excuses to eat candy every weekend. We have to do grownup things like cheese and crackers. Pffff. Not fair!
And often the Saturday candy starts on Friday evening. At least in our house. 😬
Yes!! But please dont forget about fika! 😀
I guess in the USA everyday is eat as much shit as you can day. Trying to limit junk food to a weekend isn’t exclusive to Sweden, and people don’t only eat sweets on Saturday. It’s no different to watching a movie with a take away.
Do better research next time.
I never do. It's a disgusting habit of the lower classes.
We stopped eating candy only on Saturdays many years ago.
Djungelvrål and PimPim for everyone
pwolodarski This is the key to understanding the Swedish soul and Swedish society. Lördagsgodis - Saturday sweets. And explaining why Polish anarchy is incompatible with Swedish discipline and planning. Well, how is it, sweets only on Saturday? And always on Saturday? Horror
True and as a kid I got like 8 pieces 😑
pwolodarski National holiday is maybe too much but sure, candy is consumed mostly on saturdays. Booze on the weekdays and a days rest on sunday.
Growing up in Scotland every day was candy day … I have the teeth to prove it.
In Norway too! The only time we got to eat candy/chocolate was on Saturday night around 5pm while watching “Barne tv” 🤗💕 Probably why most people in Norway are a healthy weight. Great habits start young!
MoodiePete you and the kids 😁
That's not candy. Where's the chocolate?
Starting on Fridays, I probably have Swedish relatives…
This is the same in Norway and originates from the state tun tv-channels informing the public about the dangers of sugar for dental hygiene. Lørdagsgodt (saturday candy) is primarily a reason to only eat sugar once a week.
Hello? Yes Please!
The New Yorker gets it right!
Haha, there's a New Yorker article about lørdagsgodt, taoofcoffee
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Sweden has the best chocolate and people can really beat out a yoodle…I love The Sound of Music 🎼
What day is dentist day ?
Cc: emvsanches
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