How to design a car (part nine): visual differentiation | Evo

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Today’s supercars are all following the same design formula, argues Stevens, so how do manufacturers differentiate their products?

With the exception of the Ford GT40, a car designed and built to win the Le Mans 24-hour race, and the late 1960s Lamborghini Miura, a car designed to show two fingers to Enzo Ferrari, high-performance sports cars of the later 1960s were, as I’ve already suggested, heavy, slightly ponderous, front-engined dinosaurs. Strong looking, usually elegant and not at all challenging, they epitomised glorious trips along the Côte d’Azur to a reserved parking space outside the casino in Monte Carlo.

An even greater surprise was to follow in 1969 when, at the Brussels motor show, Pininfarina launched the Abarth 2000 Scorpione. Designed by Filippo Sapino, it was based on the 2000 Sport Spider SE010 sports race car developed by Mario Colucci. The 2-litre, 220bhpengine in a car weighing just 670kg was claimed to produce a maximum speed of 280kph or 175mph. The most interesting fact about this car was that it was rear-engined with the motor behind the gearbox.

What we don’t see today is any evidence of as great a leap forward as Sartorelli and Sapino made all that time ago. Will the adoption of electric powertrains in almost all cars, in just eight years’ time, produce this change? Judging by the design language of present-day electric cars, with their dull proportions and nasty details, this might be too much to hope for.

 

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Simple. Consumers buy older cars which are slower but have character. I take the new m4 csl vs m3 csl as an example. Simply the new car is much faster but I would rather have the m3.

All? What about a Bugatti, 911, Mercedes GTR?

They’ve lost their identity just like BMW, Mercedes, Audi. Their styling is all the same. Construction has gotten more prophit minded than quality, and the M, AMG, RS divisions lack all the magic they once did

McLaren has no brand identity and lacks classic looks. The original MP4-12C may have been considered dull in period. But looks wise it's aging far better than more recent models. Fewer air intakes and unnecessary aero additions, please.

Which is why this is the coolest supercar ever made -

If you can't tell those apart I suggest you hand in your spotter's badge

I wouldn’t class the Emira as a supercar despite how pretty it is. It’s not just supercars this applies to though, many normal cars have been following the same trends for years.

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