How to Cook That Is a One-Stop Shop For Debunking Viral Cooking Videos

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Ann Reardon burns cheese. She burns organic cheese, then “processed cheese.” She pulls up a video from YouTube content mill Blossom, which had recently urged viewers at home to burn their cheeses and spices and other similar food products to determine what was “natural” and therefore “healthy.” She moves on to burning vitamins, then rice, and then a spoonful of turmeric. In her experiments, which are spliced with lessons in food science, Reardon gradually debunks Blossom’s hypothesis. In the process, she exposes a vast network of similarly exploitative Youtube videos under their umbrella designed to pull people in with clickbait headlines, and often promote downright dangerous habits or beliefs.

” she discusses the outpouring of support from her ventures into the world of baking hacks, and the stories she’s heard from people about the dangers they exposed themselves to with some of the videossafe for consumption, or dangerous mixing of chemicals suggested in such videos.

Her crusade is noble and throughout her now years-long engagement with channels like 5-Minute Crafts, Reardon has become quite adept at navigating their viral schemes, all the way down to how thumbnails are put together. But the success of said crusade would not be possible in the slightest if Reardon wasn’t delightful to watch. Her humor is lighthearted, even when faced with the money hungry corporations eradicating creators like her—whether intentionally or not.

Her approach to food science is immediately accessible, and I’ve learned quite a bit about my own misconceptions when it comes to modern food trends. For instance, the duplicitous marketing behind “clean” and “organic” food brands and what sort of food is considered “natural.” It’s almost genius how she’s combined both hack videos and actual science into a weapon with which she combats the manipulations of corporate interests.

 

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