Keeping wine and spirits stores open during a public health crisis might seem like a punchline,
but so far they have been deemed “essential.” People are stocking up to hunker down; they’re also turning to wine for its normalcy.. There’s some evidence, too, that people are buying more varied and adventurous bottles right now, perhaps learning more about wine—like baking bread, reading Tolstoy, and finally decluttering the home, things we’d always intended to do if we had more time.
“We open the door; we step back; they step forward; we say hello from afar,” explains Mei Ying So, co-owner ofin Beacon, New York, which also does deliveries to Beacon and three surrounding towns, and has a new web feature for cash-free tipping. Artisan has taken on staff , and its stock is mostly organic, biodynamic, and low-intervention wines, spirits, and ciders from “tiny, tiny” producers—those who most need the help.
Great article! Well done, ! As a small winery in our first year of sales, with much of it coming from restaurants and online platforms, this is crucial for our survival. 💥
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