How This YouTube Beauty Executive Gets Her Skin So Good

started giving her mom fashion advice. “My mom used to always do a mini fashion show for me before she was getting ready to go out and ask for advice,” says Tyler, and her feedback was very honest. “I don’t like that color” or “That doesn’t go together, Mom,” she recollects saying. Growing up in Chicago,became a hobby for her after watching her mother. She was preparing herself for what her life would be today. It’s in her DNA—her name is literally Chanel.

Now, Tyler is the global lead for beauty creator partnerships at YouTube and works alongside all our favorite content creators. In addition to her nine-to-five, she’s also a content creator herself and has built an online community that buysthat she promises will make their skin glow or a Bottega Veneta sandal that she’s found for half off. She’s known as “the glow expert” and calls her followers the #GlowCommunity.

When it comes to beauty, she’s like an encyclopedia. She amassed her knowledge over the years while working in the beauty industry and climbing the corporate ladder. At YouTube she’s had huge career milestones, like executive producing its beauty festival. Before her current role, she spent almost three years at beauty conglomerate Estée Lauder, where she did global marketing for luxury brands like La Mer. Ahead, the glow expert gets into the products she keeps on rotation in her routine.

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