For Meckler, baking bread served as a passion project during peak quarantine, back in March 2020. One could say it was an accidental career opportunity, more than a pivot.for four years, followed by a social media role at YouTube.
In the meantime, Meckler was feeling the urge to return to New York City to be with family and friends — she’s a proud New Yorker, through and through, so she headed back to the East Coast and committed to growing her bread business even more. There was already brand awareness, it was just a matter of sprinkling in more strategy and a plan for scaling.
Meckler is a hustler and entrepreneur at heart — and wanted to ensure that everyone could enjoy her challah, especially Jewish families celebrating at the Shabbat table. “It's about trying new things with challah. It's braided and bold. That's what it's all about,” Meckler asserts. “It wasn’t a career pivot. It was more of a career shift and an awakening based on my skills. It’s about,? I’ve definitely always valued marketing, and now I understand the value of storytelling and how to communicate with audiences.”
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