How This Social Media Strategist Is Sparking Joy With Her Bread Brand, Challah Dolly

For Meckler, baking bread served as a passion project during peak quarantine, back in March 2020. One could say it was an accidental career opportunity, more than a pivot.for four years, followed by a social media role at YouTube.

In the meantime, Meckler was feeling the urge to return to New York City to be with family and friends — she’s a proud New Yorker, through and through, so she headed back to the East Coast and committed to growing her bread business even more. There was already brand awareness, it was just a matter of sprinkling in more strategy and a plan for scaling.

Meckler knew it was time to level-up and use a larger facility to take her loaves to the big leagues, so she approached a bakery in the Lower East Side about baking her challah loaves and having a pop-up there. Challah Dolly ships nationwide, including Hawaii and its loaves are available at six different retailers in New York City.

“It wasn’t a career pivot. It was more of a career shift and an awakening based on my skills. It’s about,? I’ve definitely always valued marketing, and now I understand the value of storytelling and how to communicate with audiences.”

Source: News Formal (newsformal.com)

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