How These Female Founders Are Using Instagram to Mentor the Next Generation of Entrepreneurs

📆 1/1/2020 3:48 PM
📰 Women 2.0

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High-profile entrepreneurs like Stitch Fix's Katrina Lake and The Riveter's Amy Sterner Nelson are using Stories to answer questions about everything from managing cash flow to storing breast milk during business trips.

Nelson founded The Riveter after she had her second child, and

"The messages make me want to stop and cry, because these folks really haven't seen anyone do this before," she says."There's an insane scarcity of women who are building scalable companies--and of women starting companies while having kids." Nelson posts about her postpartum workouts and milk-storage tips, but also actively answers questions from her followers during her periods of downtime. The roughly 30-minute chunks of Q&A pop up several times a month onOther entrepreneurs take a more regimented, scheduled approach to their virtual mentorship. Trinity Mouzon Wofford, the founder of superfood powder company Golde, answers questions every couple of weeks in video format, which she stores on her Highlights.

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