How The Webster Founder Laure Heriard Dubreuil Gets It Done

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Laure Heriard Dubreuil brought luxury fashion to South Beach with her boutique The Webster, and has since expanded to 12 more locations. Here’s how she gets it done.

, where she noticed a hole in the city’s luxury market. “I saw this wonderful crowd of art collectors, artists, and gallerists and all of this gorgeous architecture,” she says. “There was a sophisticated crowd coming but there was nowhere to shop; no one was catering to them.”

The Bal Harbour Shops were the premier destination for Miami’s affluent clientele at the time. The open-air shopping center boasted designer stores like, but Heriard Dubreuil says “the curation was very classic; no edge and not fashion-forward.” She saw an opportunity to bring cool, of-the-moment designers to a nearby neighborhood where everyone was partying but no one was shopping: South Beach.

who were searching for coveted, high-fashion finds and a private, relaxing shopping experience. Fifteen years later, the multi-brand retailer has 12 stores across the United States and Canada with more locations coming soon, as well as a robust e-commerce platform. The Webster has secured permanent partnerships with, which is sold exclusively at the boutique and features vacation-ready prints in bright colors inspired by the entrepreneur’s own personal style.

 

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