How the TikTok ‘Man In Finance’ Meme Led to a Major Label Deal

at a college study abroad program in Sydney, Australia in 2018, she says she “always had this feeling” that Boni had star power.

It’s all thanks to Boni’s video, poking fun at cliched “song of the summer” TikToks, that made her 2024’s most unexpected viral signing. While Boni admits she was “just having fun” with making the video, known as “,” her signing is also indicative of how major labels are evolving to meet the current demands — and breakneck pace — of user-generated music creation., which has been viewed 28.6M times since it was posted on April 30.

This success is seemingly more akin to a TikTok “teasing” strategy, where an artist posts an unreleased song to gauge interest from fans first before committing to the release. But the difference with the “Man In Finance” phenomenon is that Boni made the video without the intention of making it into a real, release-worthy song.

Moving forward, Elgort and the team at Capitol, along with Polydor and Virgin, are planning to license out Boni’s vocal to more producers who have been making remixes, anointing a few as official, DSP-worthy versions of “Man In Finance.” The plan fits perfectly with the current label strategy of releasing multiple versions of the same song to DSPs. It also shows how quickly and flexibly the majors are now working to sign viral songs and artists.

Source: News Formal (newsformal.com)

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

I'm Looking For A Man In Finance: We Spoke To Viral TikTok Song CreatorWashington, D.C. native Joseph Lamour is a lover of food: its past, its present and the science behind it. With food, you can bring opposites together to form a truly marvelous combination, and he strives to take that sentiment to heart in all that he does.
Source: TODAYshow - 🏆 389. / 55 Read more »

New Thai finance minister has chance to improve strained central bank ties, says ex-Finance MinisterNew Thai finance minister has chance to improve strained central bank ties, says ex-Finance Minister
Source: Investingcom - 🏆 450. / 53 Read more »

Beyond Banking Apps: How Embedded Finance Is Reshaping FinanceIvo Gueorguiev, co-founder at Paynetics. Read Ivo Gueorguiev's full executive profile here.
Source: ForbesTech - 🏆 318. / 59 Read more »

TikTok suspends TikTok Lite rewards program in the EU amid regulatory scrutinyTikTok said Wednesday it would suspend a controversial program in the European Union that has prompted growing alarm among EU regulators.
Source: cnni - 🏆 326. / 59 Read more »

43 Cool TikTok Products For People Who Aren't On TikTokAll of the perks of this viral 'instant awake' eye brightener and dreamy hair mist, and none of the hassle of watching a zillion TikToks to find it.
Source: BuzzFeed - 🏆 730. / 51 Read more »

TikTokker Megan Boni Says ‘Looking For a Man In Finance’ Song Was a JokeMegan Boni says she is not actually looking for a 6-foot-5 finance bro with a trust fund.
Source: thedailybeast - 🏆 307. / 63 Read more »