—another Black-owned vintage shop—were well positioned to ride out the turbulence of the pandemic. With over 36,000 Instagram followers, a clear identity built around Texas culture and throwback sports, and a well-designed online shop, Imperial says it faced minimal disruption this year.“We already had a strong online presence along with an established e-commerce outlet,” says Andrew Parker II, the shop’s owner and founder.
“Instagram was more a tool to curate the Finn brand than an additional selling tactic. During the pandemic, I finally had time to focus on cultivating an online presence and used Instagram Stories as Finn's selling platform,” she explains. “Everyone responded really well and I have customers all over the US now.”
“My price point has always been pretty low,” she says. “I really think that vintage clothing is so inflated in price and has become so inaccessible to people. It’s something I feel really strongly about when it comes to fashion in general.”Finn Vintage’s Stedman echoes that sentiment, noting that while at first she saw many stores offering discounts and promos to draw business, lately she’s seen an increase in applying the opposite tactics.
The future of casual thrifting is especially murky with so many stores moving to digital only. Kyla B., an avid thrifter in Brooklyn, says that the nature of internet shopping takes away much of the freedom that comes from walking into a vintage store and browsing.
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