How the Miss USA Pageant Ended Up Such a Hot Mess

, bearing Noelia Voigt’s profile picture, started showing up in February and March, six months after she won the beauty’s pageant’s crown.

Text messages reviewed by The Daily Beast show that Voigt confronted Rose about the comments and asked that her name not be used for such endorsements. Rose blamed the social media team, but the comments were quietly edited to include the attribution “—staff.”last Monday, citing her mental health, a move quickly followed by the resignation of Miss Teen USA.

State directors also received little information during the event about where their contestants should be and when, the state director said. Rose—who had promised to hold regular town meetings leading up to the event—did not meet with the state directors again until days after they arrived at the pageant in Reno, sending them an invitation email with two hours notice.

When Voigt attempted to communicate with leadership about these issues and others, former employees and her coach said, she was met with silence or outright aggression from Rose. Brodeur said he witnessed Voigt receiving “heavy-handed, aggressive, and threatening communications” from Rose when she reached out for guidance—something that was often necessary, he added, because she did not receive her official Miss USA handbook until five months into the job.

Business operations at Miss USA were also taking a turn for the worse. At the time Engelhardt joined in January 2024, there were two national co-directors—the third iteration of Rose’s leadership team in less than six months—but no one specifically charged with running social media or with coordinating events. Rose tried to wear all of those hats at once, Engelhardt said, resulting in slow communications and missed opportunities for events and sponsorships.

In late April, Rose fired her two national co-directors—including the one who had elevated Voigt’s concerns to the Miss Universe organization months earlier. Voigt announced her resignation a week later.

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