How the infit became the most ubiquitous (and unexpected) trend

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Nothing, not even a thong, is required to don SS20’s most minimalistic 'infit'.

that would stay with me for the better part of a decade: “just learned the important distinction btwn an outfit and an infit .” What interested me -- and continues to do so -- was this new term, ‘the infit’, which gave name to a category of clothing that had always existed, albeit somewhat nebulously and, well, namelessly. The infit is not just loungewear, not only pyjamas, underwear or intimates .

pandemic set in earlier this spring, bringing with it lockdowns and stay-at-home orders across the globe, my “Promotions” inbox slowly started to pile up with hundreds of identical subject lines like “Level-up your at-home style,” “Staying-in selects” and “Our Loungewear Edit.” There was imagery to match: models wearing floaty T-shirts, sweatpants and floral summer dresses in living rooms, on couches, by the kitchen sink. I was reminded of Koenig’s old tweet.

 

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