How The ENVSN Festival Inspires And Empowers Gen-Z And Millennial Women Of Color

provided inspirational stories and advice from top-tier influencers, brand executives and experts. Ahead we spoke with Murdock about her vision for this year’s festival and its impact within her community.Sharifa Murdock:

I stumbled into the trade show business. I worked hard in retail as the Head of Sales at Atrium and naturally built connections with the vendors and brands we carried. My then boss, now mentor and business partner saw my work ethic and offered me an opportunity to create a wholesale business experience that would change the fashion industry. I became the woman behind one of the world’s best fashion trade shows.

As women, we are at the forefront and have the potential to change the game. New York City as a whole is such a diverse home to grow up in but depending on what neighborhood you’re from, there’s usually a norm or expectation of who you’ll become and what your job will be. It’s our job, as women who have gone through this, to tell our stories and give these young women in NYC the access to the information and opportunities we’ve been given along the way.

No One’s Got Us Like We Got Us panel featuring: Moderator: Nikki Ogunnaike Panelists: Deja Foxx, Clementine Desseaux, Nicole RussellWhat was the intention behind centering the two-day festival at the intersection of music, fashion, beauty, and wellness?Music, fashion, beauty, and wellness are the pillars of a young girl’s life. Music, sound and dance are great ways to connect and bond. They’re like soundtracks to our memories.

We plan to scale organically and continue to give the youth access to resources that will aid in bringing their aspirations to life. I am humbled by the numerous support the festival has received from women of various industries. That has been one of the keys to getting ENVSN off the ground.

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