When Erica Choi was young, she’d watch the women in her family apply different parts of raw eggs to their faces during trips to the neighborhood, or the Korean sauna. “I was amazed at the results they produced,” Choi, who is the founder of the skincare brand, told me recently.
After successfully launching in Japan last year, Superegg will be releasing a slate of new products soon—and Choi has her sights set on Korea for even more stockists this summer. I spoke with Choi about her self-care rituals, nourishing her inner-self, and how she gets her skinSuperegg is 100 percent vegan and clean, even though your products are formulated to match the nutritional value of an egg, which is mostly recognized as a non-vegan product.
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