How Stylist Kesha McLeod Works With Serena Williams

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Making space with style. Kesha McLeod’s silent signature is getting her clients seen: ‘Just give me a start to your imagination, and I can build it into a motion picture.’

“I don’t have a signature,” says Kesha McLeod, celebrity stylist, author, and brand consultant. McLeod began her career as a stylist in music, working with legendary celebrity-image agency B.Lynn Group CEO Brandi Simpkins. She has been styling athletes since 2006, when she also assisted pioneering men’s sports stylist Rachel Johnson in working with LeBron James. McLeod later set out on her own, and since then, if you’ve seen Serena Williams, well, anywhere, or if you’ve seen James Harden or P.J.

McLeod played basketball as a kid, and she is excited to see female athletes take up more space in fashion. She also challenges designers and brands to think bigger, to feature them in campaigns, to dress them for red carpets, to see that their accolades speak for themselves just like the men’s do. Part of the way she hopes to do this is through styling. “I know that every day I just work harder, just like I did with my guys,” she says.

For McLeod, styling is about storytelling and individuality. She wants to create a look that matches a client’s desires, and she wants them to be vocal about what they want. “Nobody likes a person that says ‘yes’ to everything,” McLeod quips. “Give me something so my mind can go: What inspires you? What are you looking at? What is the cool thing? What is it that gets you moving?”

This is a point of view that’s led to not just the long-documented looks of those aforementioned clients, but features of her own in everything fromand Coveteur to Into the Gloss and Hypebeast, among many others. “I love to create a narrative and create a story line for my clients and what it looks like,” she says. “Just give me a start to your imagination and I can build it into a motion picture.”My philosophy doesn’t follow the norm in fashion.

 

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