How Stitch Fix Is Using AI To Style Its Faithful Clients

AI is so in style — and the trend is here to stay, says Stitch Fix. The fashion-forward enterprise that boasts more than 3 million clients says its recommendations are powered by AI, adding an edge and customization to its fashion and personal styling service.

To start with, when a style-seeking client signs up, they create a framework by sharing important personal preferences like size, budget, and fit choices and types of occasions and situations in which their closet is lacking. Because Stitch Fix actively pursues a comprehensive feedback loop, it has tens of billions of data points of textual information it can use to improve existing and create new AI algorithms — something that powers every aspect of the enterprise, from resource and inventory management to client-facing needs like sizing, trend-spotting, and design.

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