How Social Media Is Reacting To NBC Possibly Giving Up Primetime Hour: “Bring Back Jay Leno”

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Bring back the old timecode. Or better yet, give the slot to Jay Leno. As usual, social media has a very cynical reaction to the news that NBC may give back the third hour of primetime to its affil…

may give back the third hour of primetime to its affiliates. Besides the oft-repeated slam, “wait, there’s still broadcast TV,” many viewers turned to social media to suggest that NBC bring back Leno.in 2009, Leno was given a consolation prize nightly talk show at 10 p.m. It was canceled four months after it launched.

Other people on Twitter cracked how it’s the beginning of “Must Cede TV.” There were also lots of yuks about NBC being forced to televise those old color bars to save money.If NBC is giving up on original programming, I say good for them.BREAKING NEWS: Major television network gives up saying, ‘We have no more good ideas to fill an entire week.’Apparently, the suits at the Comcast-owned network have been talking for some time about giving up the third hour.

“It would be terrible,” complained one top TV agent told Deadline, in reference to the lost of business for writers, actors, producers and other creative talent, which would also impact agencies as they rely on a volume of sales. While there has been a strong shift to streaming where scripted business has been booming over the last several years, broadcast has remained a viable destination and an attractive business model for talent.

 

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Whoever wants Jay Leno back needs to give it up. Obviously, the man is best where he is.

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