Social-media “influencers” can drive kids to consume unhealthy foods, according to a new study in the peer-reviewed journal Pediatrics. But that clout disappears when it comes to their promoting healthy foods, it found.
The kids then received an array of snacks both healthy and unhealthy . Those who had seen influencers holding unhealthy snacks consumed 448.3 calories on average, compared to the 357.1 calories eaten by children who had seen non-food images — a 91-calorie difference. Meanwhile, our national appetite for junk food doesn’t appear to have abated. For example, the U.S. salty snacks market hit $24 billion in 2017 and is projected to push past $29 billion in 2022, according to a 2018 report by the market-research firm Packaged Facts. Advertisers are plenty capable of peddling these products: Watching commercials for junk food is correlated with higher calorie consumption from foods high in salt, sugar and fat, a U.K. study last year found.
Take responsibility for your kids, don't blame it on Influencers
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