How Shein Became the Chinese Apparel Maker American Teens Love

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Chinese clothes maker Shein has courted younger shoppers with its low prices and diverse assortment, helped by partnerships with celebrities like Katy Perry

With $5 crop tops and $15 full-length dresses, the Chinese apparel company Shein is winning over America’s younger shoppers and offering proof that a clothing company from China can build a brand with traction in the West.

In the span of a few years, Chinese fast-fashion firm Shein, pronounced She-in, has developed a loyal following among American teens and 20-somethings with low prices, an ever-changing inventory, and partnerships with Instagram influencers and celebrities like Katy Perry and Lil Nas X. “I would say 90% of my clothes come from Shein,” said Jennifer Cobo, a 20-year-old in Ashburn, Va., who started shopping on the app in 2018. Since then, she has converted others in her family into Shein fans, including her 51-year-old father, who buys his jeans from the app.

“Now my family buys as much as I do,” said Ms. Cobo, who estimates that she spends an average of $250 every month on the app. Third-party suppliers say Shein has a sophisticated supply chain where orders are distributed to thousands of factories in China, enabling Shein to pump out new products at low prices.

 

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Is fabric safe from causing cancer or sterility due to.chemicals in clothes

By stealing from small independent POC designers of course.

Have clothing store y’all can support I do sale quality not quantity

Fast fashion is killing our planet. Who made your clothes?”

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they gonna ban it give it 5 minutes 😮‍💨

Slave labor!!! Disgusting environmental impact 🤮🤮🤮🤮

Forever 21 pt. 2

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Cotton picked by enslaved Uighur.

destroying the planet for instagram pictures yay!

Anyone reading this in America, don’t buy Shein and keep profits in American companies.

my kids call it, throw away clothes. wear it once

*Certain* Youth: Save the planet! Same Youth: Disposable fashion rules!

While they are stealing designs from young designers.

Are they avoiding Chinese slave labour?

Just make sure you buy it in 4 sizes bigger than you and know that the material will be cheap as hell 🤣🤣

Please BoycottChina Don't use your money to feed your enemy. CCP_is_terrorist HumanRightsViolations BoycottBeijing2022 CCPLiedPeopleDied

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