How Salesforce turned The City into a tech town

The decision to base Salesforce in San Francisco came down in large part to the region’s crappy commutes.

“There were a lot of people like me that were commuting that would love to be part of a San Francisco-based technology company,” he said he thought at the time. Benioff, the company and its employees have become major philanthropists, donating millions of dollars and hours of time to a slew of local organizations. And Salesforce’s annual Dreamforce conference has generated $1.5 billion in economic activity in The City over the last 10 years, according to San Francisco’s Office of Economic and Workforce Development.

Inspired by Amazon.com, Benioff, then an executive at Oracle, wanted to create enterprise software that was just as easy to use as buying a book online. Harris, Moellenhoff and Dominguez seemed a good match. They had experience building sales software and at the time, had a small company that was consulting with early cloud computing companies.

Ex // Top Stories Affordable housing bond, needing two-thirds, has razor-thin edge Affordable-housing bond measure was leading on Tuesday night according to early election results With the enterprise-class customers, “we just waited. We sold to other customers,” Harris said. “But then they came around because they developed trust in us.”

It hasn’t been all smooth sailing for the company or its relationship with The City. Salesforce laid off 20% of its staff in 2000 after the dot-com bubble burst. Over the last year, it’s cut another 8,700 workers, including more than 1,200 in The City.

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