How Rivian Is Pulling Off Its $45,000 R2 Electric SUV

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WIRED talks to CEO RJ Scaringe about how the automaker’s engineering team learned to say no—or make some compromises to create a smaller, more affordable electric car.

Critically, Rivian pledges its newest entry will be cheaper: At “around” $45,000, according Rivian’s press materials, the SUV will cost some $30,000 less than its bigger SUV cousin, and will still come with about 300 miles of range. Pulling off the feat of making its new SUV more affordable without sacrificing range or style should not only prove critical in making Rivian’s latest ride stand out in an increasingly crowded field of electric vehicles—it also might save the company.

The change “was absolutely the right call,” says Scaringe, because it performs well in internal safety testing, saves the automaker “hundreds of dollars,” and comes with the added advantage of giving the R2 more front storage room. Rear Windows For the R2, Rivian designers wanted to give passengers a classic “open-air” adventure car experience, the kind found on a safari inside a Toyota Landcruiser. So the team set out to give the rear passenger windows full-drop glass. Easier said than done.

 

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