How Retailers Can Sell More And Lose Less This Holiday Season

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Companies in the e-commerce arena are busier than ever, with holiday traffic as high as five or six times what they see during non-holiday seasons. These changes can be difficult, and many retailers fear fraud losses that often come with increased business.

The opportunities are enormous, but the holidays are a strenuous and challenging time for retailers.

“We have security cameras, and on the sales floor we only have our retail items up by the front counter, to avoid too much distance between the items and the front door,” shares Katherine Sprung, owner of, a hand crafted marshmallow confections and dessert company in New York City. She says it’s important to make sure all items are visible to the staff behind the front counter at all times.

In addition, team members at brick-and-mortar locations need to know the warning signs to look for to identify fraudulent activity or transactions, such as customers purchasing very expensive items without paying attention to the cost, using a credit card without any other identification, or simply if they are paying more attention to the employee’s whereabouts than actually looking at the merchandise that’s for sale.

If the company determines that the order is legitimate – as in, being performed by the cardholder – then Riskified recommends the merchant approve the order. And they also back each approval with a chargeback guarantee, so merchants are protected from loss.

 

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