Quibi seems to be hearing the marketplace reactions to its app loud and clear.
The company yesterday rolled out an iOS update that allows users to stream Quibi content on TV sets via Chromecast devices, The VergeChromecast compatibility should help boost Quibi engagement somewhat, although it’s unlikely to be a game-changer for the young app. Chromecast only accounted for 6% of global connected TV viewing hours in Q4 2019, far behind streaming device market leaders Fire TV and Roku.
Still, the move is the latest suggestion that Quibi is listening to consumer feedback and becoming less dead set on remaining the walled-gardened and mobile-only streamer it hit the market as just two months ago. This, and even greater flexibility from Katzenberg & Co., seems sorely needed at this point. Complaints on Quibi’s mobile-only nature
Source: News Formal (newsformal.com)
First and fore most. Put an app on Apple TV
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