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How Our Best of Beauty Awards Have Evolved in the Past 25 Years

Can you believe we once had a category called 'Moist Wanted'? #AllureBestofBeauty

9/16/2021 8:00:00 PM

Can you believe we once had a category called 'Moist Wanted'? AllureBestofBeauty

In 1996, our winners list referenced Bob Dole, Bill Clinton, and the power of the voting process. How things have changed since then.

(those latter two are also 2021 winners).Innovation has flourished in these 25 years, but the alchemy that makes a beauty product a winner has largely stayed the same. "America the beautiful," however, looks very different. Once-rigid standards of the sizes and shapes, the colors and contours of

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what make a person beautifulhave crumbled — for good, with any luck.There's never been a better, freer, more wonderful time to love beauty and try on its many forms. But as a consumer, there's also never been a more overwhelming one. A billion (give or take) new products arrive on the scene daily and how do you choose the best among billions? After a quarter century, Allure has it down to a process of swatching and slathering and so, so many spreadsheets (we only hire candidates with advanced degrees in eyeliner and Excel). We've tasked ourselves with cutting through the clutter and confusion to lead you to the products that deliver — the ones that don't just do what they say they'll do, but do it better than anything else.

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Dog takes over public transport in Istanbul - CNN Video

A stray street dog in Istanbul, Turkey, has been seen traveling on public transport for several months. CNN's Rosemary Church has more.

The 23 Best Drugstore Beauty Products of the YearWhat costs less than $11 and will revolutionize your beauty routine? These 2021 Best of Beauty Award winners, that's what.

How the Pandemic Helped Us Recover From the Great Recession“Who would have thought that this world-changing pandemic would actually be the driver that’s leading to finally recovering?”

Meet the 19 Best Lip Products of the YearWe mouthed off for months to find these flawless finishes and perfect pigments to award them with a 2021 Best of Beauty seal.

The Absolute Best Beauty \ufeffLooks From the 2021 Met GalaAll the best beauty looks from the 2021 Met Gala red carpet. Todo parece muy decadente…😱

The Best Foundations and Concealers of the YearThe winners in the Best of Beauty Base category create a solid foundation for any look.

Presenting the 2021 Winners of Our Best of Beauty Breakthrough AwardsWe questioned. We tried. We tried again. And we were 🌬 away. AllureBestofBeauty