If this was a case for finger pointing, we’d all be directing blame at ourselves for neglecting our most tried-and-true piece of clothing. But frankly, the chatter of conflicting methods creates fuss and ambiguity. To hand wash or toss in the machine? Each wear, weekly, or rarely?, a mecca of all things lace, lingerie, and fit for over 125 years. He stepped in to debunk myths and eliminate misconceptions when it comes to laundering our beloved undergarments.
Koch recommends every other wear, or by the third, maximum. The reason? “The main thing you’re trying to do is keep the integrity of the bra for as long as possible,” Koch says. And when you’re strapped in for 10 to 12 hours a day, the garment not only collects oils from your skin and deodorant, but the elastic stretches and loses its form through wear. And when you’re investing anywhere from $50 to $100 for a quality piece, you need consistent care to maximize your investment.
If you gulped at the thought of a bi-wear wash, Koch assures that routine cleaning quickly becomes second nature overtime. And as for methodology: “There’s only one way,” says Koch, a hand-wash purist. Unlike most other clothing, bras contain 35 to 40 pieces, as well as metal, which will quickly weather in the washing machine. Instead he tells clients to opt for a low-suds detergent, like
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