Love roasting on a Probat P25 at 444 Collaborative in Oakland.Eschewing the norm for specialty coffee roasters, Love partners exclusively with Catracha Coffee, a community collective of more than 80 coffee farms in Honduras. “The concept isn’t ‘Look at my variety,’ the concept is, ‘Look at what we’re doing together as a supply chain,’” Love explained. “I’m really having a direct relationship with them throughout the whole year.
Love is the first to point out she’s “not creating any unique ways of roasting,” she said. “I’m listening to and tasting the coffee, and [listening] to those who drink it.” Available now on QWC’s website is Landback, a medium roast with balanced ripe fruit and chocolate attributes, and Molotov Espresso with a big, milk chocolatey body. QWC also sells Reclamation, a decaf coffee produced by Fincas Mierisch in Nicaragua made with a cold anaerobic fermented Swiss Water Process.
Setting an ambitious goal of $100,000, the one-month campaign ended with close to $22,000. Love still counts the campaign as a win: “It got me a lot of exposure,” she said. “It was a platform to share with others, and it really grew.”, vice chair for the Coffee Roasters Guild, 2019 U.S. Cup Tasters Champion, and founder and head roaster for Oakland’s Mother Tongue Coffee, has known Love for more than a decade.
The money that QWC has raised so far is going toward purchasing an espresso machine and batch brewer. While she’s still waiting for the right brick-and-mortar opportunity, Love continues to sell coffee online while scouting a location for a regular pop-up cafe. A QWC pop-up would do best hosted at a business with aligned values, like a bike shop or bookstore, Love said. “I just need to get in somewhere and get established,” she said.
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