We caught up with the girl group to talk about their new single “Deeper,” viral 2023 hit “Rose Blossom” and the power of comfort in K-pop.
“A rose blossoming between high-rises / Please be alive / Thrive and grow, don’t snap.” These are the opening lyrics toto star status in Korea in 2023. Seoi, the 24-year-old leader of the four-member group, thinks it was this image of a rose blossoming in the midst of a concrete cityscape that really resonated with Korean listeners. “If you think about Korean people, they’re really known for working hard,” Seoi tells, via a translator and over Zoom from Seoul.
“Thinkin’ About You” and “Deeper” are the beginnings of H1-KEYNote, a project designed to send comfort through the power of music to their fans, who are known as M1-KEY. The theme of comfort comes up several times in our conversation, including when 23-year-old member Riina discusses a recent fan meet celebrating the two-year anniversary of H1-KEY’s debut: “During the fan meetup, we listened to stories from our fans,” she says.
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