How Nimesh Patel Made Friends With the TikTok Algorithm

Photo-Illustration: Vulture; Photo by Lloyd Bishop/NBCU Photo Bank/NBCUniversal via Getty Images Ten or 15 years ago, before what one might call the Second Comedy Boom, it was really, really rare for comedians to play theaters. At a given time, there might have been four or five theater acts, often the result of decades of touring and big Hollywood breaks. But now, the upcoming schedules of the Town Hall in New York, the Wilbur Theatre in Boston, and the Warner Theatre in D.C.

The first stand-up clip that I put out, I think it was an Indian joke about Indian cops. It did, like, crazy numbers, like 3- or 400,000 views. Lucky for me, having been at the Comedy Cellar for four years already, they record all the clips and send them to the comedians. So I had this whole catalogue of clips that I could just chop up and put out; I started feeding the algorithm, just putting clips up daily and slowly building an audience.

In the mixtape you released before the special, you start by asking if this is anyone’s first stand-up show, and a bunch of people say it is. How do you do material for people who don’t know the rules and create in them an understanding of what a comedy show can be like? You laugh at your own jokes a lot. There was a comment on a YouTube video where someone was like, “The person that has the most fun at a Nimesh Patel show is Nimesh Patel.” You clearly care about the audience and want to have some sort of communal experience, but how important is the audience to you?

My most recent clip received a lot of angry comments and vitriol. I said that Will Smith is a bitch-ass and alopecia is barely a real disease. Out of context, people are like, “Where’s the joke?” Well, if you were at the show, you would understand because it’s 45 minutes of buildup before I say that. I will not hesitate to say that I feel a little bit like Rupert Murdoch sometimes.

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