How NASCAR is Stealing a Page from Netflix, F1 'Drive to Survive'

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NASCAR's 10-week 'Race for the Championship' series is using the 'Drive to Survive' playbook in effort to boost interest.

But both those shows focus on a single driver.and teams, both on and off the track. It’s a formula that seems to resonate with viewers.

“They do a really good job of kind of staying back and staying out of your face, which is really nice,” Larson said. “It lets you still focus on your job, it's not like a camera's right over your shoulder, 24 7.”Larson added that those involved in the production understand what goes on the sport and that helps a great deal.

Logano has seen the first episode of show and so far what he’s seen is pretty true to what actually happened.

Source: Loan Digest (loandigest.net)

 

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