Digital marketing, which can most simply be defined as the use of Internet technologies to stimulate demand for goods and services online, has become an integral part of our lives over the last twenty years. Today, one might even say that Internet-based forms of advertising power the Web.
The obvious question, then, might be “what's next for digital marketing?” To find out, It's worth taking a look at the technology that will shape our future. Digital marketers are a highly innovative bunch, and they are sure to add this tech to their toolboxes.Upcoming Tech Trends Furthermore, over the next decade, the software that powers our increasingly connected economies and private lives will become increasingly complex. As the report outlines, this software can only be made possible through a gradual shift from manual programming to neural networks that use machine learning to write the best possible code.
Whether we like it or not, it appears inevitable today that this data will be used to target consumers with advertisements. The sheer wealth of data that will be available in our ultra-connected future will mean that these ads will be personalized to an extent that we have yet to experience. Increased adoption of 3D printers will make it possible for some retailers and manufacturers to distribute certain kinds of objects directly into homes. One prospect for digital marketers, here, will be to provide free printing designs to 3D-printer owners that include some brand-specific styling or text that promotes a company. Another will be to provide 'samples' of certain objects so that consumers can better understand if they would like to have them in their homes.
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