How Meat Loaf’s unique, compelling musical legacy was born in Cleveland

CLEVELAND, Ohio – The singer born Marvin Lee Aday, better known as Meat Loaf, who passed away Thursday at the age of 74, was no sure thing.

As the story goes, Popovich was presented with a tape of Meat Loaf’s early material. It took a few listens, but he saw something special in the singer whose biggest claim to fame up until that point was a role in “The Rocky Horror Show.” But the elder Popovich was alone in his praise, struggling to get radio programmers to understand his vision. Even Cleveland International Records’ parent label Epic Records hated Meat Loaf’s music. Undeterred, Popovich decided to sign Meat Loaf, re-engineer “Bat Out of Hell” and release it on Cleveland International Records in October 1977.

“That’s something that’s been missing from the music business,” Popovich Jr. adds. “Everything is run on data, streaming numbers and social media influence. But there were some guys like my dad who were fierce, and I mean that in the best way possible. He had a saying, ‘Be stubbornly passionate about your beliefs.’ And that’s what he was. He was a champion for the creative community.”

“Suddenly Meat Loaf bounded out on stage in his tuxedo like a shot out of a cannon, long blond hair streaming over his shoulders,” wrote The Plain Dealer’s Jane Scott in her review of the show. “‘Like a bat out of hell!’ he yelled, suddenly pointing at the audience, waving his red scarf and shaking all over. That was really a sight to see. And that was only the first song.”

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