How Max Tani Became the Go-To Guy for Horrible News About Media Layoffs

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Also: what he thinks will be the future of media.

Maxwell Tani is known for his work on an obituary beat of sorts. A media reporter at Semafor, he always seems to be the first person to break news whenever something terrible happens for journalists at one outlet or another.were laid off just in January. A scroll through Tani’s account on X surfaces a glut of executive memos, couched in corporate-speak, informing staff that they’ll soon be laid off—at.

And for a lot of the cable and broadcast network news companies, which have long had some of the biggest budgets and news outside of the New York Times, things are looking increasingly dicey for them as cord-cutting starts to shrink their business. I think over the next 10 years, they’re going to be facing a lot of hard questions about the future of their business.Then, also, there’s a lot of just individual issues that are specific to different digital media companies.

For a while, people worked in digital media when there were lower interest rates and a lot of investments in these digital media companies. If a lot of money was raised and there were big paychecks, big salaries that were offered—I think that people were willing to take them and not ask so many questions.

 

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