How Marvel Navigates Its Behind-the-Scenes Drama Becoming Public

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io9 talks to Marvel TV head and X-Men '97 executive producer Brad Winderbaum about how the studio navigates its behind-the-scenes business becoming major news.

No matter how you feel about whether or not Marvel’s star is waning at present, few can deny the reality that it is still one of the biggest studios in Hollywood. But with that presence comes the very real fact that everything about it is news—especially when it’s mess.

Does the thing speak to you emotionally? Does it try to move you on its own terms? The goal is to try to kind of limit the external factors so that you can enjoy it as it stands, as it was made. But we are popular and this is part of that.

 

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