How Make Time Wellness Is Building a Women’s Brain Health Platform

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Bruce Willis' wife Emma Heming Willis and Helen Christoni discuss founding their women's brain health brand Make Time Wellness.

founders discussed what sparked the idea for the brand, the importance of brain health and its lineup of products and new podcast at WWD’s second annual L.A. Beauty Forum.

When the fog didn’t go away, Heming Willis visited a specialist who introduced her to a term that would eventually lead to Make Time Wellness. “He spoke of brain health, which was something I’d never heard before,” she said. “With lifestyle change and a fistful of pills, I started noticing a difference and the fog started lifting.”

“I was dumbfounded when we started peeling back the layers on brain health, how missing this conversation was,” Christoni said. Make Time Wellness launched as a female-centric brand that addresses brain, body and beauty, with a lineup of powder drinks and gummies that support brain health, as well as key life stages such as prenatal and menopause. Key ingredients include omegas, curcumin and rhodiola.

 

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