How Lululemon built a multibillion-dollar athletic wear empire

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'We haven't seen any weakness with our consumer,' Lululemon CEO Calvin McDonald says of how the high-end activewear company is looking forward to the holidays.

Lululemon is a multibillion-dollar leader in the high-end active wear category that owns and operates 600 stores, 40 of which are located in Europe. Its roots date back to 1998 when it opened as "Lululemon Athletica," a yoga-wear brand geared toward women and yoga enthusiasts.

Today's success does stand in contrast to challenges it has seen in the past with unsteady leadership, product mishaps and supply chain delays. For example,after a series of inflammatory remarks about its new line of leggings. That set off a consumer controversy. Now, inflation is seen as a looming risk to that double-digit growth.

 

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The CEO always the cheerleader

Of course not! Your customers are living off their husband’s margin loan which is increasing daily hoping the market will rebound!🤣

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