How Le Creuset Nails the Art of Colorful Cookware

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How Le Creuset nails the art (and science) of colorful cookware.

have been both a cookware luxury and kitchen staple for home cooks and professional chefs alike. The brand changed the way many approached cooking by reinventing a utilitarian item in a way that combined form and function with flair. Equipped with a double-coated enamel engineered to resist dulling, staining, and even chipping, Le Creuset’s Dutch ovens were always durable, yes, but their colors lent them something even more distinctive—personality.

It all started with the color Volcanique , which was inspired by the intense orange glow of molten cast iron—and the tonal variation as it cooled and hardened. While Flame remains a best-seller, the French cookware company has since introduced more than 200 colorways in both matte and metallic finishes. You’ll find colors like Artichaut, an “opulent green that is born of the garden,” and Oyster, a gray-brown sheen with a hint of iridescence.

From there, the Le Creuset’s color lab and foundry, located in in Fresnoy-le-Grand in the North of France, take over—and regardless of the target hue, the end result is always at the mercy of science. “At the highest level, you’re trying to create colors from materials that inherently don’t like each other—and you want to get them to bond,” says Le Creuset’s vice president of marketing, Christopher Scinto.

That bonding process of cast iron and glass—the components that make up the cookware—produces a chemical reaction. The compounds, which are then used to create the colors, will change that initial reaction, and it doesn’t always go as planned. The next step is to get each layer of color to chemically bond with one another. The enamel may bond with the cast iron, but that doesn’t mean that the secondary colors are going to bond with the base color.

And while there have been the occasional off-base results , the brand has also found itself with hues that exceeded all expectations. An example is the recently launched Agave, which features a cross-color gradient—a first for the Le Creuset. It begins as a lush green that fades into a striking blue, creating a beautiful ombré effect.

 

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lecreuset Their PR department need work though

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