like RFID, therefore, were able to quickly move inventory where it needed to be, whether that was to a warehouse or a local retail store.
When it comes to making the customer happy, Stenstrom said, it comes down to having what they’re looking for. Upon investigating inventory practices Stadium AB learned that it was not operating at 99 percent inventory accuracy as it believed but rather at 70 percent accuracy, before instating RFID technology.
Frew agreed, saying he applauded retailers who had leveraged technology to meet customers’ new needs as they learned that they could shop differently through BOPIS or curbside pickup, while still accounting for those shoppers who shopped “normally” or even solely through e-commerce.
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