In recent months a host of Indian celebrities have also tested positive, including Aamir Khan, Alia Bhatt, Ranbir Kapoor, Vicky Kaushal, Bhumi Pednekar and Deepika Padukone, who underwent treatment. Tragically, there have also been some fatalities among the esteemed elder corps of Bollywood, such as actor Bikramjeet Kanwarpal , veteran composer Shravan Rathod and classical music icon Pandit Rajan Mishra.
Kapur says nearly every major Indian film production is on hold following the implementation of lockdowns in April in the western state of Maharashtra, home to the country’s entertainment epicenter, Mumbai. While some shoots, mostly for television shows utilizing indoor sets, temporarily shifted base to other states such as Goa, the severity of the second wave has brought things to a standstill across regions.
Meanwhile, as the country embarks on a massive vaccination drive — over 170 million doses have been administered so far — some corporate entities in the industry are stepping in to assist the government’s lagging public health efforts. Leading production banner Yash Raj Films announced that it would pay for the vaccination of 30,000 members of the Federation of Western India Cine Employees.
When it comes to the financial impact of the pandemic, analysts estimate that 2021 could be even more dismal than 2020. According to an annual report by consultants Ernst and Young, total revenue for India’s media and entertainment industry — covering all sectors including film, digital, TV, music, print, animation and gaming, among others — fell by 24 percent in 2020 to $18.7 billion compared to $24.7 billion in 2019 — “in effect taking revenues back to 2017 levels.
People refill medical oxygen cylinders for Covid-19 coronavirus patients at an oxygen refile station in Allahabad on April 20.But the film business was the worst hit with 2020 revenue crashing by more than half to $1 billion , compared to $2.6 billion in 2019.
Jesus Christ...if we didn’t have Biden and the vaccines here in the US, we could have been in the same boat. You never know how lucky you are, it seems. This is absolutely horrific, and I hope the US is able to help not just India, but everyone.
Entertainment should be the last thing on people's minds.
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