Author:Maura BranniganPublish date:Oct 16, 2020We all buy clothes, but no two people shop the same. It can be a social experience, and a deeply personal one; at times, it can be impulsive and entertaining, at others, purpose-driven, a chore. Where do you shop? When do you shop? How do you decide what you need, how much to spend and what's "you"? These are some of the questions we're putting to prominent figures in our column "How I Shop.
On Friday, Lous finally drops her debut album, "Gore," on which she partnered with Spain's El Guincho, the producer best known for his work on Rosalía's "Malamente." Ahead of the release, I snagged some time with Lous over Zoom, during which she shared her approach to getting dressed, how her global background influences her style to this day and why she's so picky about the brands she wears.
"We suffer from such a big lack of representation because even today, when brands are trying to be diverse, it's still not enough. I'm saying it's not enough. I know it's not easy. It's way easier to say than to actually do it, to make your brand pop when you're from Africa. It's so hard because you don't have the resources. But it's also up to African people to showcase ourselves. That's what I'm trying to do in my videos.
"I don't shop online at all. I've never shopped online. I'm trying to get on it, but I don't know why I don't trust it. I'm like, 'Is the product going to come the way I see it online?' I'm a complete impulse shopper. I go shopping randomly, once a month, and I'm like, 'Yay. Let's waste all my money.' The last thing I bought was sunglasses, in Greece. I used to do a lot of vintage shopping and I don't anymore.
"The first thing I check [when I decide what brands I want to work with] is whether they're racist or not. It's very sad. But that's the first thing I'm checking — whether the brand is inclusive.
Source: Entertainment Trends (entertainmenttrends.net)
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