How I Shop (Beauty Edition): Crown Affair's Dianna Cohen

How do you go about discovering new brands and products? Do you have a testing process or any sort of criteria products should meet?

When it comes to testing a new product, I look for brands and products that are intentional with the quality and sourcing of their ingredients [and with] design and function. I believe in making cleaner, better products that are an improvement upon what's out there. I look for brands who are doing the same at the intersection of performance and mindfulness.

My beauty aesthetic is all about taking what makes me me and enhancing it in subtle ways. The no-makeup makeup vibe appeals to all areas of my life. When I holistically care for myself — hydrate, sleep, stretch, journal — that's when I feel most self-assured and beautiful. While I keep my makeup simple, my hair is the part of my look that has the power to transform the way I feel and move through the world. Sure, I enjoy a blow out or styled moment as much as the next person, but I prefer hair that isn't too 'done,' a natural enhancement of my texture. Easy, soft, touchable hair that's healthy and strong.

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