Photo-Illustration: by Lauren Tamaki Doing the Most is a special series about ambition — how we define it, harness it, and conquer it.
Tyler Haney, the 30-year-old CEO of Outdoor Voices, has built her life around chasing endorphins. A cross-country runner who studied design at Parsons, she first conceptualized the company while running on the West Side Highway. Now, the athleisure brand is a favorite among millennial women, and it’s only getting bigger: The label has raised close to $60 million in funding, according to Business of Fashion, and currently has nine storefronts .
From a product standpoint, I wanted an outfit for activity that was comfortable but more in line with what I wear every day. I wanted something that didn’t scream, “I’m trying to be super fast.” So that was the initial inspiration for creating Outdoor Voices. We talk about it as a community of exercisers, not athletes.My personal mantra is “totally possible,” and I’d like to add to that “if you can think it, you can do it.” I believe that’s true.
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