More than 150 million Americans start their day with coffee. And luckily for all of us, there areLatte. Cappuccino. A dang Affogato . So, yes, consumers have a variety of blends and brews to reach for in the morning. Where someone else might have seen a crowded, if not impenetrable market, Hannah Mendoza saw one buzzing with opportunity.
Year two was 2020—it was all about making the concept scalable. With a small team, we can't be at events 20 times a year. It's not practical. Plus, with the pandemic, going to an event literally wasn't an option. [We focused on] simplifying the [user] experience on our website. That meant investing much more in the kind of content and the quality of content we were producing, plus investing in paid advertising and email marketing. That is something that is evergreen for most brands.
Out of that came our commitment to donating a percentage of our revenue to food justice projects and our local community.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.